BOBA Social Media & Reels Production
BOBA is a vibrant juice and beverages brand competing in Kuwait's saturated F&B market. The brand needed a fresh, eye-catching visual identity on social media that would stand out in an increasingly crowded feed, attract a young audience, and build a loyal community of followers who crave their colorful drinks.
Concept & Direction
We built a content strategy centered on bold, appetite-stimulating visuals that communicate the freshness and variety of BOBA's menu. Using a signature color palette derived from the drinks themselves — deep purples, tropical oranges, and lush greens — we crafted a scroll-stopping aesthetic. Reels were designed to showcase the preparation and texture of drinks in short, punchy, and trendy video formats that matched the TikTok and Instagram algorithm preferences.
Production & Post
The production process covered a full monthly content calendar: designing polished static posts for product highlights and promotions, shooting and editing dynamic Reels videos that highlighted the best-selling juices and seasonal specials. Each piece of content was optimized for both Arabic and English audiences, with tailored captions and hashtag strategies to maximize organic reach.
