Warba Bank — Domestic Workers Money Transfer Campaign
Warba Bank aimed to encourage customers to transfer their domestic workers' salaries through digital banking channels rather than traditional methods. The challenge was to communicate the simplicity of the transfer process while making the reward points a compelling reason to adopt the service.
Campaign Video
Awareness
Encouraging customers to use digital salary transfers through simple messaging, convenient service communication, and reward-focused campaign visuals.
Strategy
We developed a reward-driven creative approach built around a simple message: transfer salaries conveniently and earn points. The campaign combined relatable everyday scenarios, clear digital banking communication, and prominent reward messaging to make the offer easy to understand and appealing to customers.
Execution
Mark Makers developed campaign creatives promoting domestic worker salary transfers through Warba Bank's digital services and SiDi accounts. The visuals emphasized the convenience of transferring money digitally alongside the opportunity to earn Pocket Points, supported by clear calls to action and consistent brand messaging.
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