Eat Norm — Fried Chicken Brand Production
Eat Norm is a bold fried chicken concept in Kuwait offering crispy fried chicken burgers, full chicken meals, spicy wings, and loaded combo platters. The challenge was standing out in a market where fried chicken is everywhere — competing with international giants and local favorites alike — and giving the brand a strong, memorable personality that felt authentic to Gen Z and Millennial food culture.
Concept & Direction
We leaned into the raw, unapologetic craving culture that drives fried chicken lovers. The content strategy was built around crave-worthy, close-quarters food cinematography — the crunch, the drip, the steam — paired with punchy, hype-driven social copy. A dedicated Reels video strategy was used to showcase the hero products in an emotionally engaging, appetizing format that stops thumbs mid-scroll.
Production & Post
The production covered a flagship Reels video to launch the brand's food range, shot and edited to highlight the key hero products: the fried chicken burger, spicy pieces, and full meal combos. Alongside the Reels, a comprehensive library of social media posts was produced — each crafted to highlight a specific product with mouthwatering visuals and brand-consistent design language.
